If you have an unlimited marketing and advertising budget feel free to skip this page. However, if you’re like the other 99.9632% of authors in need of cost effective ways to get attention, keep reading.
Guerrilla marketing (or grassroots marketing) consists of any unconventional marketing strategy that gets maximum results from minimal resources. We’ve successfully used unusual (some say absurd) approaches to get ridiculous amounts of attention. In fact, some of our biggest success stories have been the result of innovative out of the box guerrilla tactics.
We have a saying around here: “There are no bad ideas”. Here are some examples of how we’ve used grassroots marketing effectively.